brand identity, packaging, apparel, marketing materials
How do you rebrand a brewery that was last in operation before prohibition? We tackled this project with a goal of marrying the history of the area with a modern color palette and graphics. The collage look checked all of the boxes and gave Uhl Brewing a look that would stand out on the shelves.
Besides using old images, we added the stories and folklore referenced in each beer to coasters and marketing efforts. This would educate the customer base and give them a story to embrace.