About Us

transparency makes the process much smoother for everyone...which is nice

Partnerships are what we like to call the relationship with clients. After working together on a project, we have created a bond like the culture in a startup. Everyone striving to hit goals and move the needle.

We have found that this produces the best results and draws out the best in everyone involved.

How We Work


We Start With Strategy

We go deeply into know more about you and your idea.

Our strategy sessions involve both of our team members and sets the framework to establish goals and keep the project on the same path.

This method has helped to partner with companies who want to get to the next level.


We build stylescapes

Visual samples to propose solutions

Providing the client with visual systems so they can see how their brand or product may look.

Seeing the possibilities helps bridge the gap between ideas and final products.


Design starts here

At this point we have strategy and styles to keep the project on track

The prior two steps are a partnership that leads to no surprises as we reveal our initial designs.

Constant reference to the strategy and goals reminds the client and ourselves of the desired outcome.


Final build & launch

Approaching the finish line

With the final direction agreed upon, we flesh out all possible deliverables and systems to insure that they are carried out properly by both of our teams.

Post project analysis is also vital to review the success and ROI on our partnership.


PJ Engel


Paul had a prior career as a golf professional for over 12 years. After leaving the golf business, Paul acquired a BS in graphic design from SUNY Cobleskill. His branding and packaging work has been featured in The Dieline, Logolounge 10, Brand New, and as a weekly contributor for Hop Culture Magazine. Paul has also received awards from The American Advertising Federation and an international Brand New Award for identity design. Outside of design, Paul still enjoys amateur golf, home brewing, and becoming a 46er.

Chelsea Leeder


Chelsea began her design career as a technical product designer for custom pool manufacturer, then during its time in Schenectady she was on the upstate team for Quirky. After Quirky left Schenectady, she began Bear Design Co. with Paul Engel in the fall of 2015. Chelsea often has guest lectured on packaging and sustainable design, and has recently won the Cropped 2017 design competition. Chelsea holds a BFA in Industrial Design from Rochester Institute of Technology, with a focus in graphic design and packaging. Outside of design she plays and coaches within the Ultimate Disc leagues in the northeastern United States.

Our Partnerships

We work with people who have clear goals
and are open to new ideas to obtain it

Beekman 1802

Evoke Style

Samaritan Counseling


Hop Culture

Marx Photography

Death Wish Coffee

SUNY Polytechnic Institute