we are the new ideas to elevate your brand


We begin all projects with a brand strategy, where we tackle on the brand itself, its users, and the business goals.

Branding & Identity

We guide brands to connect with customers. Making a great logo is only part of the puzzle.


Making the message clear and unique is what makes people stop and pay attention to your product.

Latest Works

Warm & cozy

Branding and identity system for a boutique clothing retailer.

in to the lab for a re·brand

Rebrand for a science-based non-profit to better align their identity with who they are and what they do.

Schenectady Mural in the Broadway Parking Garage

A cheery mural to welcome visitors to the Electric City, done under the art direction of Jennifer Wilkerson of Aurora Design.

Happy Place Packaging

Cheerful branding & packaging design for natural cleaning products, which was so successful, it went on a wait list for three months.

“The team at Bear Design is a true design agency – they don’t just rearrange stock images and buy new fonts. Their conceptual creative work is on a par with any national agency. As true partners in business, they consider a client's business goals as important as its creative needs.”

—Josh Kilmer-Purcell, Founder, Beekman 1802
Why Bear?

bear [bair]

verb (used with object), bore or (Archaic) bare; borne or born; bearing.

verb (used with object), 
bore or (Archaic) bare; 
borne or born; bearing.

Our Team

PJ Engel


Chelsea Leeder


Latest Updates

Branding for Campaigns

Excerpts from a talk we gave in partnership with Neon CRM a non-profit operations solution brand.

I need a logo, how much does it cost?

Advice for business owners on how much it costs for a logo